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	<title>Comments on: How To Get Mindshare Again and Again</title>
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		<title>By: Friday Caption Contest: Shampoo Baby Edition &#187; Teeny Manolo</title>
		<link>http://saltlakecity.twelvehorses.com/advertising/how-to-get-mindshare-again-and-again/comment-page-1/#comment-136</link>
		<dc:creator>Friday Caption Contest: Shampoo Baby Edition &#187; Teeny Manolo</dc:creator>
		<pubDate>Fri, 08 Feb 2008 20:38:46 +0000</pubDate>
		<guid isPermaLink="false">http://saltlakecity.twelvehorses.com/how-to-get-mindshare-again-and-again/#comment-136</guid>
		<description>[...] Stolen from the Horse Power Business Blog [...]</description>
		<content:encoded><![CDATA[<p>[...] Stolen from the Horse Power Business Blog [...]</p>
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		<title>By: Robert Merrill</title>
		<link>http://saltlakecity.twelvehorses.com/advertising/how-to-get-mindshare-again-and-again/comment-page-1/#comment-48</link>
		<dc:creator>Robert Merrill</dc:creator>
		<pubDate>Wed, 01 Aug 2007 22:54:31 +0000</pubDate>
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		<description>... that&#039;s a big if... but I&#039;m not asking... hahahaha.</description>
		<content:encoded><![CDATA[<p>&#8230; that&#8217;s a big if&#8230; but I&#8217;m not asking&#8230; hahahaha.</p>
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		<title>By: Steve Spencer</title>
		<link>http://saltlakecity.twelvehorses.com/advertising/how-to-get-mindshare-again-and-again/comment-page-1/#comment-47</link>
		<dc:creator>Steve Spencer</dc:creator>
		<pubDate>Wed, 01 Aug 2007 22:08:18 +0000</pubDate>
		<guid isPermaLink="false">http://saltlakecity.twelvehorses.com/how-to-get-mindshare-again-and-again/#comment-47</guid>
		<description>I agree with you Rob.  I think too many people don&#039;t realize how important &quot;personal brand&quot; is.  I go to the place I buy my suits because of the sales person I deal with every time there (By the way, Mr. Mac&#039;s on fort Union... ask for Bob, tell him Steve Spencer sent you) not because the store is really that much better.  I buy furniture from someone I like.  I am more likely to buy a camera, or computer from someone I have dealt with before, and had a good experience with.  Also, if I were to use a headhunter to find a person to hire, I would go with the person who has actually built a relationship with me, and never ever harrassed me to use his services (That would be you Rob.)</description>
		<content:encoded><![CDATA[<p>I agree with you Rob.  I think too many people don&#8217;t realize how important &#8220;personal brand&#8221; is.  I go to the place I buy my suits because of the sales person I deal with every time there (By the way, Mr. Mac&#8217;s on fort Union&#8230; ask for Bob, tell him Steve Spencer sent you) not because the store is really that much better.  I buy furniture from someone I like.  I am more likely to buy a camera, or computer from someone I have dealt with before, and had a good experience with.  Also, if I were to use a headhunter to find a person to hire, I would go with the person who has actually built a relationship with me, and never ever harrassed me to use his services (That would be you Rob.)</p>
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		<title>By: Robert Merrill</title>
		<link>http://saltlakecity.twelvehorses.com/advertising/how-to-get-mindshare-again-and-again/comment-page-1/#comment-46</link>
		<dc:creator>Robert Merrill</dc:creator>
		<pubDate>Wed, 01 Aug 2007 21:57:21 +0000</pubDate>
		<guid isPermaLink="false">http://saltlakecity.twelvehorses.com/how-to-get-mindshare-again-and-again/#comment-46</guid>
		<description>Sweet.  I am finally in a list of websites and Yahoo is AFTER mine!  Alas, that pro-networker Jason Alba is still ahead of me.  Curses!

Honestly, though, I love this quote:
&lt;blockquote&gt;Build relationship with people, even if they are not your target. One day they might be, or they might know someone who is.&lt;/blockquote&gt;

If there is only ONE thing I really get fired up about, it is when people sacrifice a relationship for expedience or status-quo&quot;.  You might as well tatoo &quot;I DON&#039;T CARE&quot; right across your head, because that&#039;s all anybody will ever read.

... or remember! ;)</description>
		<content:encoded><![CDATA[<p>Sweet.  I am finally in a list of websites and Yahoo is AFTER mine!  Alas, that pro-networker Jason Alba is still ahead of me.  Curses!</p>
<p>Honestly, though, I love this quote:</p>
<blockquote><p>Build relationship with people, even if they are not your target. One day they might be, or they might know someone who is.</p></blockquote>
<p>If there is only ONE thing I really get fired up about, it is when people sacrifice a relationship for expedience or status-quo&#8221;.  You might as well tatoo &#8220;I DON&#8217;T CARE&#8221; right across your head, because that&#8217;s all anybody will ever read.</p>
<p>&#8230; or remember! <img src='http://saltlakecity.twelvehorses.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Steve Spencer</title>
		<link>http://saltlakecity.twelvehorses.com/advertising/how-to-get-mindshare-again-and-again/comment-page-1/#comment-45</link>
		<dc:creator>Steve Spencer</dc:creator>
		<pubDate>Wed, 01 Aug 2007 14:28:17 +0000</pubDate>
		<guid isPermaLink="false">http://saltlakecity.twelvehorses.com/how-to-get-mindshare-again-and-again/#comment-45</guid>
		<description>Khalid,

Much appreciated.  I think we are all so bombarded by messages and media today that we just become numb to it unless it is compelling.  Either that, or it is too easy to click the remote, or change the dial to hear something else.  It has to be interesting.  We need to feel it.  Make me smile, and I like your brand, even if I am not a target buyer.</description>
		<content:encoded><![CDATA[<p>Khalid,</p>
<p>Much appreciated.  I think we are all so bombarded by messages and media today that we just become numb to it unless it is compelling.  Either that, or it is too easy to click the remote, or change the dial to hear something else.  It has to be interesting.  We need to feel it.  Make me smile, and I like your brand, even if I am not a target buyer.</p>
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		<title>By: Khalid Hajsaleh</title>
		<link>http://saltlakecity.twelvehorses.com/advertising/how-to-get-mindshare-again-and-again/comment-page-1/#comment-44</link>
		<dc:creator>Khalid Hajsaleh</dc:creator>
		<pubDate>Wed, 01 Aug 2007 00:03:54 +0000</pubDate>
		<guid isPermaLink="false">http://saltlakecity.twelvehorses.com/how-to-get-mindshare-again-and-again/#comment-44</guid>
		<description>Steve,

I think you captured what marketing should truly be. Many people are are stuck using the same tactics of marketing that were used 30 years ago. The only thing that changed in their mind is the medium.

Khalid</description>
		<content:encoded><![CDATA[<p>Steve,</p>
<p>I think you captured what marketing should truly be. Many people are are stuck using the same tactics of marketing that were used 30 years ago. The only thing that changed in their mind is the medium.</p>
<p>Khalid</p>
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