June 25, 2007

Marketing through HR

Your brand is your livelihood.  As such, we all strive so hard to ensure that our messaging supports our brand, and that our brand inspires at an emotional level.  Are we using the right colors?  The right pictures?  What does our website convey?  How do people feel when they read it?  It seems that to really stay consistent to our brand, we need to evaluate every aspect of our company and ask ourselves how it relates to our marketing, to the message we are trying to send.

As such, what could possibly be more important than who we employ?

Every interaction with customers is reinforcement of your brand.  What image are you trying to convey  about your company?  Guru’s?  Cutting edge?  Savvy and seasoned?  Or just barely good enough not to get fired, inexpensive, and quite frankly not very pleased to be dealing with you?

With unemployment as low as it is it takes an extra effort to find the right people.  No longer will an ad in the paper yield hundreds of resumes, any one of which would be a great fit.  But don’t give in to the temptation to hire “good enough”, or to save a few bucks, since the person you really wanted is more expensive than they were a few years ago.  If the people on your team have a fire in their belly your customers will see it when they meet them, and hear it when they deal with them.

Make your brand infectious.  It’s the smartest marketing you can do.

Posted in Advertising, Marketing