Twelve Horses' Network

July 26, 2007

The World Needs More Genuine Advertizing

I Just HAD to pass along this tidbit from the main Twelve Horses Blog:

This hilarious parody, entitled “The Couple”, pokes fun at the disconnect that currently exists between traditional advertising and today’s consumers.

There is definitely a need for change within the industry as advertisers continue to view their audience as a statistic or dollar opportunity instead of forging meaningful relationships that will benefit all those involved.

“You’re saying you love me but you’re not behaving like you love me. It’s not genuine.”

The world needs more genuine advertising.

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One Response to “The World Needs More Genuine Advertizing”

  1. Utah Tech Jobs : Blog Archive : Who is Serving Who? Says:

    [...] TwelveHorses blog has a way cool video touting more genuine advertising and the disconnect between traditional methods and the [...]

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