July 19, 2007
Time… Never Enough Of It
So I just got back from vacation in Norway for two weeks (wonderful experience BTW), and was completely slammed with stuff that needed to be done. Once I spent a week mowing through the backlog, I am now three weeks out from when I last wrote anything for this blog. It got me to thinking…
Have you ever noticed that the things that are never really a fire, never really urgent, seem to be the ones that sneak up later and bite you in the butt? Things like exercise, spending time with you kids, telling your spouse how much they mean to you.
I think marketing can often fall into this same trap. Sure, you market when you have a new product release, or some new flashy doodad that you want to make sure everyone knows about. But if you have not laid a consistent groundwork, you can find yourself stepping out onto your balcony to cry your exciting news out to…
no one… no one is there, because no one knows or cares who you are.
Posted in Events
July 19th, 2007 at 4:32 pm
Steve,
This is dead on. It is particularly true if your work tends to have big ups and downs. The natural tendency is to market while things are down and forget about it when you are busy. This just amplifies the boom/bust. The marketing you do when times are soft pays off later – when you are busy. The marketing you fail to do when you are busy pays off later with more down time. Whether in marketing or family life, you have to schedule time to do the important but not urgent items before they become urgent.
July 20th, 2007 at 1:47 pm
Rand,
I couldn’t agree more. Unfortunately it has taken me a lto of years to learn that the mindset of “I’ll have time to get to it, just as soon as we get through [insert current situation here]” never seems to work. Priority needs to play into urgency, rather than just letting urgency determine priority.